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Hello from New York, the city that never sleeps!

A very warm welcome on set of a KAT FLORENCE photoshoot!

“I’m here today in the never-sleeping city of New York, shooting for the second time with world-renowned photographer Peter Lindbergh. Not only did I create the new collection in collaboration with Sarah Jessica Parker, but she is also here today modelling for the new campaign photos. Isn’t it exciting? Let’s catch a glimpse behind the scenes!”

Hello From New York!

Hello From New York!

“We arrived on set, in this classic Upper East Side Town House, very early in the morning and since then everything has been going just perfect: The location set the right mood and the lighting here creates a wonderful, fine atmosphere. The outfits we picked out beforehand are now coming to life on Sarah, I am incredibly happy to see everything falling into the right place.”

Behind the Scenes - New York Photoshoot

Behind the Scenes – New York Photo Shoot

“Peter and Sarah are such a wonderful team and it brings me so much joy to watch them work and create a story around my pieces. Sarah is very curious about each piece and we spend much time talking about the jewellery she is modelling.

The new collection opens an entirely new chapter for Kat Florence. I have again been very privileged to work with the most exquisite gemstones in the world and am extremely excited to present the new collection to you live on air.”

Sarah Jessica Parker and Kat Florence

Sarah Jessica Parker and Kat Florence

“I cannot wait to share with you the intimate details behind the scenes and the finished campaign photos! Tune in from 28th -31st of May 2016 on Rocks & Co. to see the results of our hard work.

See you soon, UK!


Kat “

Read out more about Kat Florence at Rocks & Co.

Visit katflorence.com for more information