Colour is light and energy. Colour is visible because it reflects, bends, and refracts through all kinds of particles, molecules and objects. Visible wavelengths fall approximately in the 390 to a 750-nanometer range in the visible spectrum. Other wavelengths and frequencies are associated with non-visible light such as x-rays & ultraviolet rays. Most people are aware of the effects of non-visible light, so it makes sense that visible light would also affect us.
The History of Pantone®
Pantone took the throne as the commercial, industrial and design world’s official colour experts in the early sixties. The colour charts provided by the company are used as a standard in printing and other uses worldwide. Pantone, as we know it today, was founded in 1962, when the company—at the time a small business which manufactured colour cards for cosmetics companies—was bought by Lawrence Herbert, who had been an employee since 1956. He immediately changed its direction, developing the first colour matching system in 1963. Herbert remains the CEO, Chairman, and President of the company.
In addition to the colour chart for printing and artwork, and decorative painting etc., the company’s products include the Pantone Guides for, fashion colour reports, colour branding for companies and much more. The Pantone Color Institute has named a zesty yellow-green called “Greenery” the 2017 Colour of the Year.
“Satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the reconnection we seek with nature, one another and a larger purpose,” says Leatrice Wiseman, Pantone’s executive director.
the effect of which can then result in lower blood pressure, whereas the colour red might have the opposite effect. Green is another colour that may be used to relax people who are emotionally unbalanced. Remember my reference to the early Danish Jewelers, gazing on an Emerald to rest the eyes during tedious work a few columns ago? Yellow, on the other hand, may be used to help invigorate people who might be suffering from depression.
It’s no mystery that the sun and its source of light (or lack thereof), can have a profound effect on us. Thousands of years ago, some countries began exploring colour and its healing capabilities. Egypt, Greece and China are known for their forays into colour healing and therapy. A few examples include:
There is evidence of people attempting to use colour for healing and therapy from as far back as 2000 years. And it has gained popularity throughout the years, with numerous books being written about it, including Johann Wolfgang Goethe who studied the physiological effects of colour. As we mentioned though, many people are sceptical about using colour and light for healing or therapy.